The Cannabis Beverage Association (CBA) is a national, non-profit trade association established to represent and support the rapidly growing cannabis beverage industry. Our mission is to unite cannabis beverage industry stakeholders and advance the collective interests of the industry through advocacy and education.
The CBA has four core areas of focus:
Government Affairs - To use public processes to educate and address inequities impacting the cannabis beverage industry.
Education - For the purpose of public health and safety, develop informative education programs about cannabis beverage
Industry Standards + Research - To undertake development of industry standards, and conduct scientific research on cannabis beverages, including the study, analysis, and the accumulation and dissemination of information obtained from such research.
Cooperative Marketing - To build awareness of cannabis beverages and the CBA through advertising and marketing.