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Brand Specialist

Harmony Craft Beverages (HCB) is a beverage brand incubator and accelerator building the innovation pipeline and paving the path for brand growth and infrastructure development in low- and no-alcohol and functional infused-beverages. HCB helps develop premium beverage brands and products using state-of-the-art technology and processes by utilizing a full-service suite of innovative solutions including brand development and design, product development, formulation, distribution, sales and marketing, finance and accounting. Our unique ecosystem of resources and team of cannabis, hospitality, and food and beverage experts strategically provide beverage-first services and resources that help brands succeed as part of its Portfolio model. For more information, visit HarmonyCraftBeverages.com and follow along on Instagram and LinkedIn.

The Harmony Craft Beverages Field and Trade Marketing Division seeks an experienced Brand Specialist to join our team of growing beverage marketing specialists. The right candidate is passionate about cannabis beverages, an evangelist to the overall category, and committed to supporting our portfolio brands through well-executed activations.

As part of this team you will:
  • Work with the Director of Field and Trade Marketing to manage activation schedule and execute existing Brand Activations/learn new brand components as they become live
  • Lead trade-facing brand education and tastings
  • Engage with retail staff and maintain basic account check-ins across merchandising and other key categories 
  • Lead consumer-facing tastings, sampling, and direct sales activations, driving guests to appropriate channels (email, newsletter, DTC retail, etc.)
  • Track all activation activity through appropriate reporting channels both for HCB, the brand and the account 
  • Communicate efficiently and consistently with Harmony Craft Beverages marketing team to report on account and brand status 

To be successful in this role you must:
  • Be able to self-manage and execute several activations per week
  • Maintain a deep knowledge of the brands in the HCB portfolio 
  • Understand hospitality and how to provide a hospitality-led experience for retailers and consumers
  • Have a warm, welcoming approach to educating about this category 

This job description does not list all the duties of the job. You may be asked by Management and Executives or peers to perform or assist in performing other instructions and duties. You will be evaluated in part based on your performance of the task listed in this job description. Management has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.